Premier Specialty is your full-service partner in Special Markets, offering tailored sales strategies for brands looking to thrive in unique and often complex retail environments. From forecasting and analytics to execution and post-sale support, we handle the details so you can focus on growth.
We specialize in channels where traditional brokers don’t go. With deep experience across Travel Retail, Party & Craft, Office Supply, Sporting Goods, Home Improvement, Auto, Apparel, Farm & Fleet, and Value Retail, we bring access and insight to high-potential, high-growth categories to help you improve overall category performance and sales.
We simplify the selling process. Our team helps bridge the gap between manufacturers, distributors, and national retail chains—ensuring alignment from headquarter calls down to shelf-level execution. We also maintain strong relationships with key distributors like Vistar, providing services like:
We don’t guess—we analyze. Our analytics team identifies gaps in distribution, sales opportunities, and placement potential. We help brands of all sizes understand what’s working, what’s not, and where to grow next.
Premier Specialty is your one-stop shop for getting your product noticed with sample mailings, digital campaigns, and trade show coordination. Our support staff is second to none- empowering our sales team and your brand with the tools, materials, and messaging to drive results.
We show up—and stand out. Premier Specialty attends major national and regional trade shows across Special Markets channels, ensuring your brand is always in front of the right buyers, at the right moment. Our team has deep roots in this industry and are happy to network with industry leaders and key retail personnel to make your products shine. If you can’t make it there, we’ve got you covered! Consider us an extension of your sales team.
Looking to partner for an upcoming show?
Visit our tab to see our calendar of events.
Through our close partnership with Premier Vending, we help snack and confection brands expand their coverage in high traffic environments like Micro-Markets, Vending, Office Coffee Service, and Pantry segments. It’s just one more way we open doors and create value.
Whether you’re an emerging brand or an established name, we treat every product with care, passion, and purpose. Our team becomes an extension of yours—providing insight, energy, and execution every step of the way.
At Premier Specialty, we lead with integrity, hustle, and heart. We’re proud of the relationships we’ve built, the results we deliver, and the people behind it all.